The Rhyme of Origin: A Unique Blend of Design and Philosophy

Zhu Wei's Award-Winning Store Design Draws Inspiration from Ancient Eastern Wisdom

In a world where design often leans towards the contemporary and futuristic, Zhu Wei's "The Rhyme of Origin" stands out as a breath of fresh air. This unique store design, which won the Silver A' Interior Space, Retail and Exhibition Design Award in 2019, is a testament to the power of returning to one's roots and embracing the simplicity of nature.

The inspiration for "The Rhyme of Origin" came from an ancient saying: "Abandon the end and return to the original." This concept, advocated by ancient philosophers such as Zhuang Zi and Lie Zi, encourages individuals to strip away the complexities of the world and return to a state of natural simplicity. Zhu Wei has masterfully translated this philosophy into a physical design, creating a space that encourages visitors to reconnect with their authentic selves.

The store is a modern interpretation of Eastern imagery, providing a physical and mental experience of moving and changing scenery that leaves visitors feeling deeply moved. Zhu Wei's design philosophy is evident in every corner of the store, from the smooth stones that represent the steady beauty of nature, to the integration of the oriental tea ceremony, a symbol of the human spirit.

But what truly sets "The Rhyme of Origin" apart from other designs is its ability to convey a profound message through its physical form. As visitors navigate the space, they are taken on a journey of self-discovery and introspection, encouraged to shed their worldly concerns and return to their original, authentic state. This is not just a store, but a sanctuary where one can find peace amidst the hustle and bustle of daily life.

The technical specifications of the design were handled by SST DESIGN (Shan shui tang Design), the Suzhou branch of Beijing zhubang. The design team, led by Zhu Wei and Zhang Lei, worked tirelessly to bring this vision to life. The stunning visuals of the store were captured by photographer Wu Qirui, whose images do justice to the beauty and tranquility of the space.

With "The Rhyme of Origin," Zhu Wei has not only created a unique store design but also a space that embodies the principles of Tao Te Ching, the Way of Design. This design serves as a reminder of the power of simplicity and the beauty of returning to one's roots. It is a testament to Zhu Wei's talent and vision, and a deserving winner of the prestigious Silver A' Design Award.


Project Details and Credits

Project Designers: Kai Huang
Image Credits: Photographer:Wu Qirui
Project Team Members: Designers: Zhu Wei Zhang Lei Photography :Wu Qirui
Project Name: The Rhyme of Origin
Project Client: Kai Huang


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